A new video featuring American National Standards Institute (ANSI) president and CEO S. Joe Bhatia highlights how standardization can enhance business opportunities, lead to better market access globally, and provide safer products.
The video is part of the Standards Boost Business (SBB) campaign. It can viewed below:
SBB is an outreach initiative to help U.S. businesses understand the power of standardization in areas including driving business growth, spurring innovation, and advancing U.S. competitiveness.
Coordinated by ANSI, in partnership with 30 leading organizations from the U.S. standardization community, the free online resource is designed to help corporate leaders understand the strategic and economic value of standards, including competitiveness.
The video emphasizes that executives can either position their organization to play a role in the standardization process, or let competitors dictate how they do business.
In the video, Bhatia explains that standardization impacts the way businesses design, manufacture, and sell products, and encourages company leaders to get involved in standardization at an international level.
The SBB campaign has gained significant ground in reaching corporate executives, government representatives, and consumers. On behalf of the entire community, the SBB campaign will continue its efforts to get its message in front of decision-makers and the greater business community.